Understanding the difference between building a website and building a website that performs is critical for your Raleigh business. As we all know, there are million website builders out there such as Go Daddy, Wics, Web.com, etc. All of those will give you a basic website, that may not even look bad. But what most people do not realize is that none of the basic website builders will give your website the ability to truly perform. In order for website to perform and generate leads for your business it needs to have certain customizable features that allow it to capture your customers information. When a person visits your website, and learns more about your business most website owners are happy, as they should be. It is always good when you can drive potential customers to a website, but this is just half the battle. Having visitors of course is great, but if they don’t pick up the phone, fill out your form, or email you, then how does that help your business grow?
Your Raleigh website should have certain critical features and functions that help us gather your visitor’s information. These can be simple features like custom contact forms, click to call back buttons, detailed contact forms, and live chat systems. We can also use more aggressive approaches such as CRM programs and email systems. While no business is one-size-fits-all, neither is the right approach to determining what your website needs to compete in the Raleigh area.
A good example of this might be a dental office in Raleigh. A Raleigh dental office will have needs that will greatly differ from say a pool company in Raleigh. While both may have similar functioning websites, the needs of each are greatly different for capturing their customers information. Understanding these differences and how to build and design a website so that it uses the appropriate approach is vital for the success of these businesses. A dental office in Raleigh, will want to have an appointment booking system, live chat, and a contact us page with driving directions to its practice. While a pool company in Raleigh will want to have quick quote forms, a detailed quote form, and a dynamic photo gallery to display its beautiful pools.
At Raleigh SEO, we understand the differences between each company, and what each company needs to succeed online. This is a knowledge that we have learned by helping companies just like yours for the last 21 years. Understanding that each company is different, and that its customer base is different is what makes us the best web designers in Raleigh. While anyone can build a website for a company in Raleigh, there are only a few that understand how critical it is to build a website that performs.
At Raleigh SEO, we serve all of Raleigh, Cary, Wake Forest, Mooresville, Durham and all of the surrounding cities. We have been in business for over 21 years and we were pride ourselves on delivering results that matter, websites that perform, and SEO that generates high quality customers.