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The question is quite simple, if you own a mechanic shop or body shop why should you care about SEO?

Let’s just look at the numbers, over 90% of all people use the Internet to find what they’re looking for! Google controls 95% of all searches being done online. If your body shop or mechanic shop is not visible online in Raleigh, then your shop does not exist for the majority of the new customers out there.  The days of placing an ad in the phone book, newspaper, or magazine are pretty much dead.  That being said, having your website be one of the first ones on Google when someone types in Raleigh body shop, can have a long-lasting and drastic impact on your business.  If your mechanic shop shows up for Raleigh car repair, that can lead to numerous customers, and help build your referral business.

Doing SEO for body shop or mechanic in Raleigh is a little different than doing SEO for say a real estate agent.  Your keywords are more unique, and have more options for you to choose from.  While your competition is very high, there are many ways to get your site on page 1 of Google.  There are three main aspects that you need to consider when optimizing your website.  These are, choosing the correct keywords, doing the SEO on your website according to Google’s rules, and ensuring that Google receives your website correctly in its database.

SEO Step 1: Choosing the right keywords for your Raleigh body shop or mechanic shop.

Since there are only 10 spots on the first page Google that we care about, and knowing that there are hundreds of mechanics and body shop’s in Raleigh, we need to be more selective in picking the right words.  We need to look at not just the amount of people searching for the keyword, we also need look at the amount people competing for that keyword to choose the correct one.  This is one of the most important steps, but it is the number one step the most businesses fail at.  If you choose the wrong keyword at this point, it can cost you thousands of dollars and months of your time.

SEO STEP 2: Doing SEO according to Google’s rules.

This sounds quite simple, Google gives us guidelines on what it expects your website to have.  This is like replacing a carburetor in a car.  If you follow the steps, and don’t cut corners everything should work fine.  Where people fail in this step is that they try to do things that Google says you shouldn’t.  They do this so they can be sneaky and try to get away with tricking Google into letting them onto the first page, when they don’t deserve it.  The problem with this is Google always catches them, and sometimes Google can ban your website for six months at a time, for cheating.  If you follow the rules, and do it the way you’re supposed to, then you can be on the first page and stay on the first page.

SEO STEP 3: Getting your Raleigh mechanic and body shop website to Google

Getting your website to Google, should be a simple task.  There are three main steps to get your website to Google, so that it can index your site properly.  The first method is to go to Google directly and hand typing your website into its submit URL link.  By doing this it allows Google to directly index your website into its database.  The next approach is using an automated software program to blast out the website to all the search engines and directories for inclusion.  This step allows you to not only submit to Google but to every other tier 1 and tier 2 search engine.  The last and most important step is creating an XML site map, adding it to your website, and uploading it into Google webmaster tools.  By doing this final step you are telling Google what pages to pick up and index, and which ones to not.  This gives you crawl statistics and shows you how often Google visits your website.

By combining these three important steps, you can ensure that your body shop or mechanic shop will be visible when someone searches in the Raleigh area. Understanding the impact that this can have on your business, and doing the SEO program correctly is extremely important.

This article was written for you by Dan Stalfire with for 4 Raleigh SEO.  Dan has been helping mechanic and body shops achieve first page rankings on Google for over 21 years.  Dan specializes in digital marketing, SEO, and bringing new customers to businesses.  To contact Dan call 919-289-4790 or visit us online at www.4raleighseo.com .