Raleigh Digital Marketing Firm, the Top 3 Mistakes Companies Make When Choosing One

Raleigh Digital Marketing Firm, the Top 3 Mistakes Companies Make When Choosing One

Raleigh Digital Marketing Firm, the Top 3 Mistakes Companies Make When Choosing One.


Hiring a digital marketing firm in Raleigh take serious consideration and making a mistake at this point can cost you tens of thousands of dollars.  When hiring a digital marketing firm in Raleigh we recommend that you do your homework and do not rush into your decision.


At 4 Raleigh SEO, we have noticed that most companies fall into the same three mistakes over and over again.  In the over 20 years that we have been doing SEO in digital marketing for our clients we have seen this happen time and time again.


  1. Digital Marketing Firms that Do Not Listen to Your Needs.

While this one sounds pretty simple, this is the number one complaint that we hear.  We hear things like we had a long meeting with our digital marketing firm, explained to them everything that we wanted, and when we got our keyword list back it was nothing like what we discussed.  If your digital marketing firm cannot listen to you and get the very first step right, which is your keywords, then you can have no faith that they will get the other more complicated aspects right.  If they do not understand what your primary goal of doing digital marketing is for your Raleigh company, then they are of little use for your business.  Their failure to listen to you, will cost you a lot of money.

  1. Not Understanding Your Business:

How can a digital marketing firm represent your Raleigh business if it does not understand all aspects of what you do?  Not only do they need to understand your business, they need understand your clients and what they are looking for.  Their experience should not just be in marketing but it should also be in your industry.  If your Raleigh business is a pool company for instance and the digital marketing firm you hire has no experience with selling pools be effective for you?  Understanding your customers, what they are looking for, and what they are expecting when they find your website is vitally important to the ultimate success or failure of your business.

  1. Not Following Through on Your Digital Marketing Program.

Starting a digital marketing program for your Raleigh business is very important but maintaining and pushing that digital marketing program is even more important.  In order to have an effective digital marketing program your business must compete with every other business in your field, and out do them.  What I mean by this is, if you’re doing an SEO program showing up on page 3 on Google is worthless to you.  You must beat every other business to get on page 1, and at the top.  After getting on page 1 you need to maintain your SEO so that you stay on page 1 at the top.  Getting there is one part of the battle, staying there is a whole another.  If your digital marketing firm does not follow through on your digital marketing program for your Raleigh business then your just wasting money.


For the sake of this article, we used the brief version of the top three mistakes that Raleigh businesses make in a digital marketing program.  To have a more in-depth discussion on this matter feel free to call us at 919-289-4790.  We are always willing to discuss digital marketing and SEO with any business, competitor, or with someone that just wants learn more.


This article was written for you by Dan Stalfire with for 4 Raleigh SEO.  To learn more about Dan Stalfire with for 4 Raleigh SEO visit us online at www.4raleighseo.com or call us that 919-289-4790.  4 Raleigh SEO specializes in digital marketing for Raleigh businesses, and has been in business since 1997. We are always here to help and answer any questions you might have about your digital marketing program.