Raleigh is the capital of North Carolina and is located in wake County. Raleigh has a population of over 460,000 people. Raleigh also receives over 16 million visitors per year, for business, recreation and pleasure. Raleigh, North Carolina is unique melting pot of different cultures, religions, and backgrounds.
In order to launch an effective SEO campaign for Raleigh, North Carolina you need to take into account all of the different aspects that make up Raleigh as a whole. The reason for this is when you get down to the local level in an SEO campaign each region, state, and city tend to have differences that can affect how and what keywords we choose. This is why a person must understand how Raleigh differs from Charlotte, which differs from New York, which differs from Houston. Although there are similarities, there are also differences that must be understood in order to launch an effective SEO campaign.
Let’s look at an example of how this may differ. If someone in California, is searching for a swimming pool, they may type in cement swimming pool, which would be accurate for California due to the fact that most of the pools in CA are made from cement. However, in North Carolina the majority of the swimming pools are not cement and are made with vinyl liners. Someone doing a campaign for cement swimming pools in Raleigh would yield little results, and have a very low conversion rate. The same is true in California, if the campaign was set up for vinyl swimming pools in California, it would be unsuccessful and would have little conversion. A good digital marketing company, doing SEO for Raleigh needs to understand the subtle differences when choosing the keywords, it targets for its clients. Determining which keywords to go after is one of the most critical, and crucial aspects of an effective SEO campaign for Raleigh. Make a mistake at this point can set a company back several thousands of dollars and months of time. Raleigh is a highly competitive market, and this waste of time and money can have an extreme detrimental outcome to your business, and for some can close the doors.
At SEO one we understand the Raleigh market, and we have helped and marketed numerous companies in Raleigh achieve first page results and increase their profit margins significantly. We look forward to discussing your business with you, and how we may help you grow and expand in the Raleigh market and beyond.