16 Feb Why Does Your Raleigh Chiropractic Office Need Search Engine Optimization?
The question isn’t why does your chiropractor office in Raleigh need search engine optimization, to me the question is why wouldn’t you? Search engine optimization, or SEO as it is referred to, is what makes your website show up first page above your competition.
Search engine optimization gives you the ability to be seen by your customers first, and gives you a much higher chance of getting that customer. In most markets like Raleigh, the competition for a chiropractic office is very high. Chiropractors face a unique challenge because of the extreme amount of competition. The chiropractor needs to find something that makes them stand out, and be the first choice a potential customer sees. Doing an SEO campaign “search engine optimization” is what can do this.
Doing a search engine optimization campaign for your Raleigh chiropractors office does have some unique challenges. Since there are only 10 spots on Google that we wish to occupy, which is the first page, SEO needs to be done 100 percent properly. What this means is, there can be no mistakes in the search engine optimization campaign or you will not show up on the first page. Making sure your SEO campaign is done correctly, is one of the many things that must be done for chiropractic office to show up on page 1 in the Raleigh area.
You also need to make sure that you choose the correct keywords, have a higher keyword density in the 8% range, get your data to the search engines every two weeks, and analyze the results once the site is optimized. All of this needs to be done every month without fail. While this can be a daunting task, if done correctly can have amazing results for your chiropractic business. Let’s assume you do a basic level SEO campaign for 10 keywords in Raleigh. One of these keywords has two hundred searches per month. If you’re on page 1 at the top, and you receive 30% of this traffic, that’s 60 visitors coming in per month. If 10% of these customers choose your business, and spends as little as two hundred dollars with you that is $1200 per month revenue off of one keyword. As you can see the numbers can quickly add up and lead to a good profit increase for your business.
Understanding that SEO, search engine optimization, can impact your business is an often-overlooked aspect for most chiropractors in Raleigh. While they referral, and word-of-mouth advertising is great, reaching new customers as well is even better.
In conclusion doing a search engine optimization campaign correctly for your chiropractic office in Raleigh is a must. It brings in new clients, builds a solid referral network, and will help build long lasting client relationships for your business. All of these can have a drastic impact on your profit margin, and bottom line.
To learn more about the many benefits of search engine optimization for Raleigh chiropractic office call 4 Raleigh SEO at 919 289-4790, or visit us online at www.4RaleighSEO.com